THE ADVANTAGES OF ADVERTISING IN PRINT MEDIA
If you’ve never used print media to advertise your business, then ABC is a great place to start. Here are 8 reasons why you should choose print media:
PRINT READERS ARE FOCUSED
If you’re browsing the web with the television or radio on in the background, you may not be that receptive to all the advertising or social media feeds going on around you. But if you’re reading a magazine, you’re generally focused on that and only that, making it a unique advertising platform.
PRINT IS CREDIBLE
People believe a printed article over an online one. With internet content becoming more easily editable than ever, people are trusting what they read online less and less. By using a well-established local magazine you can make your company seem credible and trust worthy through association.
PRINT IS PERCEIVED AS SAFE
Along with a growing distrust for the information online, growing knowledge of internet viruses and scams are making some people less likely to click a link on an online ad, especially the older generation. An advert in a local magazine is seen as trustworthy with no perceived risk.
ADVERTS ARE EYE CATCHING
Print adverts, designed and positioned correctly, enhance the look of a magazine and marry well with the editorial content. Online adverts can look messy and detract from the design of the page, meaning potential customers are more likely to be put off even clicking on a link, as opposed to being drawn in by the print advert.
SOCIAL MEDIA SATURATION
Most people using Social Media do so to interact with friends and family, and adverts and posts from businesses are seen as a distraction and an annoyance. More people than ever are blocking on line adverts and posts (Almost one in four UK adults use Adblocker*) so many social media adverts and posts never even reach their target audience. With local magazines, at the very least you know that everyone reading the magazine will be exposed to your advert.
UNPLUGGING IS IN
More than ever since the online age began people are consciously choosing to unplug. Many individuals and families are setting aside specific windows where they can exist without their phones, social media, internet and televisions.
Local magazines tend to have long standing, loyal readerships. This frequent readership helps reinforce the advertiser’s message or even develops an ongoing campaign that may cover multiple issues. Advertising in publications that have been around for many years can also lend credibility to the advertiser.
THE CORNERSTONE OF ADVERTISING
Print can help boost results when used in combination with one or more other channels. Combining print and television advertising produced results that were two times greater than television and online combined. The combination of all three types of media produced even better results, furthering the idea that print is a cornerstone media that drives results.
Contact us to discuss how we can help advertise your business.
*The Guardian (2016) https://www.theguardian.com/media/2016/mar/01/more-than-nine-million-brits-now-use-adblockers